Why this book
Revenue is not the scoreboard. Margin is. And most leaders are watching the wrong stat.
Stop Flying Blind is a plain-language playbook for business leaders who are growing but not sure why profit isn't following. I wrote it after 30 years in executive finance to cut through the noise to the numbers, decisions and habits that actually determine whether a business scales, or just gets bigger and more expensive.
No jargon. No textbook theory. Just the frameworks I've used to help take companies from $9M to $90M, survive two recessions, and build businesses worth keeping.
What's inside
If you're done making decisions in the dark, this is where you start.
The five numbers that actually tell the truth about your business
Why bad revenue is worse than no revenue at all
The hiring, pricing and compensation decisions that quietly wreck margins
How to think like a CFO without becoming one
It's free
Download Stop Flying Blind, free.
Drop your email and Stop Flying Blind lands in your inbox in seconds. Keep it forever, and come back to it any time the numbers stop making sense.
Want the CFO, not just the book?
When you want these frameworks applied to your own numbers, let's talk.
Fractional CFO for professional service firms.