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Who’s CFJoe?

Joe Hamrahi·Oct 16, 2026· 2 minutes
Who’s CFJoe?

If you’re new here, you’re about to get a CFO who explains money with manatees and baseball.

I’m Joe Hamrahi (aka CFJoe). I’m a fractional CFO and the founder of FinStrat CFO. I use analogies and metaphors and try to have a little fun, both here and in my work. So you’ll see me talk a lot about animals, sports and rock concerts.

35 years in finance, 25 of them as a CFO for small and mid-sized professional services firms. I’m a CPA with an MBA in accounting, and I’ve worked for private companies, in and for publicly traded ones, and a few backed by private equity.

Today I work with firms to get financial clarity, run more profitably, plan acquisitions or get ready for an exit. I’m a forward-looking financial partner. I don’t profess to be an AI expert by any means, but I embrace the technology, and every other instrument that earns its keep, to get to the most efficient and clearest outcome.

A few things you can use and places you can visit:

→ Website: finstratcfo.com

→ AskCFJoe, my virtual sidekick. Ask him anything: AskCFJoe

→ Newsletter: Monday Morning Business Tips. Sign up at the bottom of finstratcfo.com, or read every issue right here.

→ Book: Stop Flying Blind

→ The 5 KPIs that actually matter: Attached below

If your numbers are telling you a story you don’t like, or you’re not sure they’re telling you anything at all, let’s fix that. Hit reply, message me here, or email joehamrahi@finstratcfo.com.

Joe

5 Key Metrics One Pager (PDF)

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Originally published on Substack.

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